PROG Holdings, Inc.

Prog Holdings, Inc.

PROG Holdings, Inc. (NYSE:PRG) is a fintech holding company headquartered in Salt Lake City, Utah, that currently has three business segments, Progressive Leasing, Vive Financial, and Four Technologies.


Progressive Leasing

Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions offering credit-challenged consumers transparent and competitive payment options and flexible terms for purchases from retailers nationwide. It has helped millions of consumers acquire furniture, appliances, jewelry, electronics, mattresses, cell phones, and other products consumers need by utilizing a technology-based proprietary platform that provides instant decisioning results.

Progressive Leasing purchases from its POS partners the merchandise desired by customers and, in turn, leases the merchandise to the customers through a lease-to-own transaction. Its technology-based, proprietary decisioning platform offers prompt lease decisioning at the point-of-sale and is integrated with both traditional and e-commerce POS partners. Progressive Leasing provides customers with transparent and competitive lease payment options along with flexible terms, intended to help customers achieve merchandise ownership, including through low initial payments and early buyout options. The lease-to-own transactions also benefit Progressive Leasing's POS partners by generating incremental sales with credit-challenged consumers who typically would not have qualified for financing offers traditionally provided by these retailers.

More information on Progressive Leasing can be found on the company’s website,

Vive Financial

Vive Financial offers consumers who may not qualify for traditional prime lending products a variety of omnichannel second-look, revolving credit products originated through federally insured banks, including private label and Vive-branded credit cards. Its current network of point-of-sale partner locations and ecommerce websites includes furniture, mattresses, fitness equipment, and home improvement retailers, as well as medical and dental providers.

More information on Vive Financial can be found on the company’s website,

Four Technologies

Four Technologies is a Miami, Florida-based financial technology company founded in 2018 that provides consumers with Buy Now, Pay Later (BNPL) solutions. Its innovative platform, Four, allows retailers to provide greater payment flexibility to shoppers through the option to pay for merchandise through four interest-free installments, while enhancing the retailers’ revenues through increased transaction volume and ticket size.

More information on Four can be found on the company’s website,